When it comes to charity, the PGA Tour sets a great example for those of us in the golf business. Over 2,000 charities have benefited and as of this post, the amount raised is closing in on 1.5 billion dollars. But for most golf professionals, whether we are in management or instructors, sometimes the financial resources aren't always there to support charity as much as the PGA Tour. And successful golf professionals love to give, whether sharing information with their colleagues or donating to their favorite charities.
The true meaning of charity is to give unconditionally expecting nothing in return. But why not make our charitable contributions conditionally and create partnerships with the charities that we are passionate about?
When I was in sales, we always compared the prospecting process to going out to a dance club. You can stand against the wall and hope Miss Right comes to you or ask every woman in the room to dance until someone says yes. Now typically, you have a good time dancing once she says yes and have a great night together never to see each other again. Or you can build a relationship and dance for a lifetime!
I love building relationships with the charities I support. I want them to grow, so I become a champion for their causes and in return I ask them to be an evangelist for my business. There's nothing wrong with asking a charity for their help. The truth is that we both benefit together and we can change the world, one life at a time.
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